Case Study: Carter Cranes and Their Transformation Towards Sustainability with Manglai

The Sustainability Challenge in the Roadside Assistance Industry

Nowadays, sustainability has become a fundamental pillar for companies seeking a positive impact on the planet. Reducing the carbon footprint has become essential along this path, but for many companies, this process represents a considerable challenge. This is where the search for strategic allies becomes crucial to achieve decarbonization goals.

Carter Cranes, a leading company in the road assistance sector in Spain, with a fleet of more than 300 cranes and a team of 250 employees, has decided to embark on an ambitious journey towards sustainability. However, they faced a major challenge: a lack of experience in measuring and managing their carbon footprint. With the goal of leading the industry towards a greener future, Carter Cranes set out to:

• Measure your carbon footprint and obtain your certification.
• Reduce your carbon footprint by 25% over the next three years.

To achieve these objectives, Grúas Carter sought a strategic ally that would provide it with the knowledge and tools necessary to carry out its sustainable transformation.

Manglai: The comprehensive solution for carbon footprint management

Aware of the importance of sustainability and the impact of the sector on the environment, at Manglai we have developed a cutting-edge B2B solution that, through artificial intelligence, optimizes and facilitates the measurement, reduction and management of the carbon footprint.

With our experience in the GHG protocol and ISO 14064, we accompany companies like Carter Cranes on their path to decarbonization.

The implementation of Manglai in Carter Cranes

In order to address the specific challenges of Carter Cranes, we designed a tailor-made strategy with a two-month implementation process. This comprehensive solution covered the following key areas:

1. Carbon Footprint Calculation:

Using our platform, we carried out an exhaustive calculation of the carbon footprint of Carter Cranes, covering scopes 1, 2 and 3. This provided the company with a complete view of its emissions, identifying the areas with the greatest impact and establishing a solid basis for decision-making. Thanks to our technology of automatic analysis and classification of invoices using AI, the process of collecting and managing data was simplified, making the process more efficient.

2. Action Plans and Certification:

We develop customized action plans for the decarbonization of Carter Crane operations, based on data analysis and using AI algorithms to optimize reduction strategies. In addition, we facilitate the certification of all its entities to MITECO, ensuring compliance with national and international standards.

3. Exploring Compensations:

We research and analyze different viable and effective carbon compensation options for Carter Cranes. Through our network of decarbonization partners, we connect the company with certified compensation projects, providing sustainable solutions aligned with its values.

4. Brand Communication:

We created a strong and transparent communication plan to highlight Carter Cranes' sustainability efforts. This strategy focused on communicating the company's commitment to the environment, improving its brand image and attracting customers who value sustainability. Through a personalised website and reporting tools, we help Carter Cranes effectively communicate their sustainability achievements.

Tangible Results: The Success of a Strategic Collaboration

The collaboration between Carter Cranes and Manglai has transformed the company into a benchmark for sustainability in the roadside assistance sector. Among the most outstanding results are:

• Exceptional Satisfaction: Carter Cranes has expressed satisfaction with the simplicity of the process of measuring and managing its carbon footprint, as well as with obtaining certification of its sustainability efforts.
• Regulatory Compliance: The company now complies with the Sustainable Mobility Act, ensuring its operation within the legal framework and positioning itself as a responsible actor in the transition to a low-carbon economy.
• Brand Strengthening: The implemented communication strategy has strengthened the image of Carter Cranes, attracting new customers who value their commitment to sustainability and consolidating the loyalty of existing customers.
• Simplified Report: The Manglai solution has made it easier to generate sustainability reports for stakeholders, improving business transparency and strengthening relationships with partners and customers.

Conclusion: Towards a greener future with Manglai

The Carter Cranes case demonstrates how, with the right help, it is possible to turn environmental challenges into opportunities for growth and leadership. Through collaboration with Manglai, Carter Cranes has achieved:

• Measure, manage and reduce your carbon footprint.
• Get certifications that validate your commitment to sustainability.
• Strengthen your brand image and attract new customers.
• Position yourself as a leader in sustainability within your sector.

At Manglai, we are proud to be the strategic ally of companies like Carter Cranes on their path to decarbonization. With our comprehensive solution, we help companies turn their sustainability goals into a reality, driving a greener future for all.