Product Decarbonisation

Product decarbonisation consists of reducing or eliminating the GHG emissions associated with a product’s life cycle, covering materials, processes, logistics, use and end-of-life. It is a key pillar for achieving corporate and national net-zero targets.

Decarbonisation Levers

• Ecodesign and material optimisation.
• Renewable energy in manufacturing.
• Substitution of high–embodied-carbon inputs.
• Use-phase efficiency: energy-efficient products.
• Recyclability and circularity at end of life.

Methodology

• Product Carbon Footprint (PCF) assessment.
• Marginal abatement cost (MAC) analysis to prioritise actions.
• Technology pathways: electrification, green hydrogen, bio-based materials.

Success Indicators

• Absolute reduction (%) versus baseline.
• Carbon intensity (kg CO₂e/unit).
• Alignment with SBTi targets (<1.5 °C).

Use Cases

• Low-carbon concrete: reduced clinker, CO₂ capture.
• Plant-based foods: lower impact than animal protein.
• Recycled textiles: r-PET polyester with 50% fewer emissions.

Challenges

• R&D costs for emerging materials.
• Data availability in the supply chain.
• Trade-offs with other impacts (water, biodiversity).

Product decarbonisation offers competitive advantage and contributes to global climate goals, requiring a holistic approach and collaboration across the entire value chain.