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Carolina Skarupa
Product Carbon Footprint Analyst
B Corp certification has moved beyond being a passing trend to become a true strategic differentiator for companies in Spain.
Today, more than 250 Spanish companies hold this seal, ranging from small social startups to large corporate groups seeking to strengthen their legitimacy in sustainability. The trend is clear: each year, the number of organizations interested in obtaining the certification grows at a double-digit pace.
The appeal of this seal lies not only in its reputational value. Becoming a B Corp has a direct impact on profitability, talent attraction and retention, operational efficiency, and access to ESG-focused financing.
In short, it is an investment with tangible and measurable returns, as you will see throughout this article.
B Corp certification is an international recognition granted by B Lab, an organization founded in the United States in 2006 with the aim of transforming the business economy toward a more inclusive and sustainable model. A company that obtains this seal demonstrates compliance with high standards of social and environmental performance, transparency, and corporate accountability.
The process begins with the B Impact Assessment (BIA), a comprehensive questionnaire that analyzes all areas of the company: governance, workers, customers, community, and environment.
To qualify for the seal, the company must achieve a minimum score of 80 out of 200. Once this threshold is reached, B Lab conducts an external verification and audit process, in which evidence is reviewed and internal stakeholders are interviewed.
Certification is not indefinite. Every three years, companies must undergo the process again and demonstrate that they continue to meet the established standards. This periodic review ensures that B Corps maintain a genuine and ongoing commitment to improving their impact.
For organizations considering this path, cost is one of the most relevant factors. The investment varies depending on annual turnover: the larger the company, the higher the annual fee payable to B Lab, and the greater the cost of the initial audit.
For instance, a microenterprise with revenues below one million euros typically pays around €1,000 annually and faces an initial audit cost of €3,000 to €5,000.
A small to medium-sized enterprise (SME) with revenues between one and five million euros pays an annual fee ranging from €2,000 to €6,000, with audit expenses between €5,000 and €10,000.
Larger companies, with turnovers up to one hundred million euros, face annual contributions of €6,000 to €25,000, along with a more rigorous verification process that can add up to €20,000 in additional costs.
Beyond reputation, the B Corp seal provides measurable and strategic advantages.
First, it serves as a magnet for talent. Multiple studies show that over 70% of young professionals in Spain prioritize working for companies with a clear purpose and strong values. B Corps stand out by providing objective, data-driven proof of their commitment to positive impact.
Second, it improves access to financing. Increasingly, banks and investment funds apply ESG criteria in their decisions. A certified B Corp presents a lower risk profile and is more attractive to investors seeking sustainable, long-term projects.
Another key benefit is stronger branding and reputation. The seal acts as a visible mark of trust for customers and consumers, translating into higher loyalty rates and differentiation in a market saturated with generic sustainability claims.
In addition, internal efficiency improves significantly. The BIA evaluation process requires companies to review and optimize energy consumption, waste management, labor policies, and supplier relationships. These improvements not only strengthen sustainability performance but also generate real operational savings.
Finally, B Corp certification provides a competitive edge in tenders and public procurement. Many public administrations already award positive points for sustainable certifications, and holding this seal can make the difference in competitive bidding processes.
The certification journey can be divided into several well-defined stages. It begins with a pre-assessment, where the company conducts an initial diagnosis using the B Impact Assessment. From this analysis, strengths and areas for improvement are identified.
In the second phase, the company implements internal improvements. These may include reducing its carbon footprint, revising labor policies, or redesigning the supply chain to ensure responsible practices.
Once the company has reached the minimum 80 points, it formally submits its results to B Lab, accompanied by supporting documentation. This is followed by an external audit and verification interview to cross-check the submitted data.
If the process is completed successfully, the company obtains certification, which must be renewed every three years. Renewal requires undergoing a full reassessment, ensuring that B Corps maintain an ongoing commitment to impact improvement.
In Spain, B Corp certification is best understood as an investment with guaranteed returns. Companies that pursue this seal not only strengthen their reputation but also gain concrete benefits in cost reduction, talent acquisition, and access to new markets. In a landscape where consumers, employees, and regulators demand transparency and purpose, being a B Corp makes a decisive difference.
If your company aspires to position itself as a sustainability and purpose leader, now is the right time to take the step.
We also recommend complementing this article with our guide on corporate sustainability strategies, to understand how B Corp certification can be integrated into a broader positive-impact strategy.
On average, the process takes between eight and twelve months, though it can take longer if the company needs to implement significant internal changes.
No. It is not necessary to disclose all financial data, but companies must make public their governance, sustainability, and transparency policies to verify impact.
In that case, the organization loses certification and must restart the process from scratch if it wishes to regain it.
Carolina Skarupa
Product Carbon Footprint Analyst
About the author
Graduated in Industrial Engineering and Management from the Karlsruhe Institute of Technology, with a master’s degree in Environmental Management and Conservation from the University of Cádiz. I'm a Product Carbon Footprint Analyst at Manglai, advising clients on measuring their carbon footprint. I specialize in developing programs aimed at the Sustainable Development Goals for companies. My commitment to environmental preservation is key to the implementation of action plans within the corporate sector.
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