Waste management
2025 09 17
•
3 MIN
Jaume Fontal
CPTO & Co-Founder

Zero waste is a management strategy that aims to redesign processes to prevent waste generation at source and ensure that the materials that are generated are reused, recycled or recovered instead of ending up in landfill. It does not mean literally generating zero waste, but reducing it to a minimum and keeping it within the economic cycle for as long as possible.
In Spain, the certifiable reference is AENOR's Zero Waste (Residuo Cero) mark, which recognises organisations able to demonstrate that they recover a very high percentage of the waste they generate. Adopting this model reinforces operational efficiency, regulatory compliance and the company's reputation.
Below we explain what zero waste brings, which concrete actions make it possible and how it fits with the circular economy and Spanish waste rules.
AENOR sets two levels of recognition within its zero waste economy scheme:
The certification verifies the traceability of the waste and the existence of a management system that secures those recovery rates. It is an objective, audited way to back up a zero waste commitment with customers, investors and authorities. You can read more on the requirements in our guide on what Zero Waste certification is and why it matters.
Adopting a zero waste model generates advantages on several fronts:
The road to zero waste begins with a waste audit that lets you understand in detail what is generated, where and in what quantity. From that diagnosis you design reduction plans with clear, quantifiable objectives.
These are the most effective levers:
Finally, measuring progress with recovery indicators, the waste footprint and ESG reporting is the only way to check the real effectiveness of the plan.
The zero waste model is closely linked to the circular economy, since it does not just reduce waste but seeks to reintegrate it into the economic cycle as raw materials or energy resources.
Concepts such as upcycling, ecodesign, clean production or industrial symbiosis, in which some companies use the waste of others, are part of this philosophy. The legal concepts of the by-product and of end-of-waste status allow a material to stop being considered waste and return to the market.
If you want to take sustainability beyond waste reduction, see our article on 10 profitable and sustainable waste management strategies.
The zero waste approach is not a passing trend but a strategic decision. Companies that adopt it achieve operational efficiency, regulatory compliance, a stronger reputation and access to sustainable markets and financing. In an environment where sustainability becomes a competitive advantage, committing to zero waste marks the difference between adapting and leading.
In practice it is very hard to eliminate waste completely. That is why AENOR's Zero Waste certification sets the bar at recovering at least 90% of the waste generated, and the prior Towards Zero Waste level at 60%.
The main one is AENOR's Zero Waste mark, with its two levels (Towards Zero Waste and Zero Waste). It is common to combine it with ISO 14001 for environmental management.
With a waste audit that quantifies what is generated and where, followed by a prevention and recovery plan with measurable objectives and a traceability system that lets you demonstrate the results.
To measure and trace your waste flows and demonstrate your recovery rates, you can rely on Manglai's waste management platform.
Jaume Fontal
CPTO & Co-Founder
About the author
Jaume Fontal is a technology professional who currently serves as CPTO (Chief Product and Technology Officer) at Manglai, a company he co-founded in 2023. Before embarking on this project, he gained experience as Director of Technology and Product at Colvin and worked for over a decade at Softonic. At Manglai, he develops artificial intelligence-based solutions to help companies measure and reduce their carbon footprint.
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