Waste management
20 January, 2026
•
2 minutes
Jaume Fontal
CPTO & Co-Founder

The zero waste concept has become a key strategy for companies seeking sustainability and competitiveness. It involves redesigning processes to minimize waste generation and ensure that materials are reused or recycled instead of ending up in landfills.
Although reaching 100% zero waste is difficult, achieving over 95% is already considered an international success, and more and more Spanish companies are making it happen.
In this article, we’ll explain how zero waste can help you achieve the sustainability and competitiveness your company needs to stand out from its competitors.
Adopting a zero waste model brings multiple advantages:
The road to zero waste begins with a waste audit, which identifies in detail what is generated, where, and in what quantity. From there, companies design reduction plans with clear, measurable objectives, for example, cutting packaging use by 30% within two years.
Other decisive actions include:
Finally, measuring progress through carbon footprint indicators and ESG reporting is the only way to verify the real effectiveness of the plan.
The zero waste model is closely linked to the circular economy, as it doesn’t just focus on reducing waste but also reintegrating it into the economic cycle as raw materials or energy resources.
Concepts such as upcycling, clean production, and industrial symbiosis, where companies share and take advantage of each other’s waste, are part of this philosophy.
If you want to learn more about taking sustainability beyond waste reduction, check out our article: Waste management: 10 profitable strategies that boost corporate sustainability.
The zero waste approach is not a passing trend but a strategic necessity. Companies that adopt it achieve operational efficiency, legal compliance, a stronger reputation, and access to sustainable markets.
In a context where sustainability is becoming a competitive advantage, committing to zero waste is the decision that will define the difference between those who merely adapt and those who lead the future.
In practice, reaching 100% is complex, but surpassing 95% is already considered an international success.
It depends on the sector, but on average between 3 and 5 years.
Notable ones include Zero Waste Certified and ISO 14001 with advanced waste minimization objectives.
Jaume Fontal
CPTO & Co-Founder
About the author
Jaume Fontal is a technology professional who currently serves as CPTO (Chief Product and Technology Officer) at Manglai, a company he co-founded in 2023. Before embarking on this project, he gained experience as Director of Technology and Product at Colvin and worked for over a decade at Softonic. At Manglai, he develops artificial intelligence-based solutions to help companies measure and reduce their carbon footprint.
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